If you don’t see the value of investing in your marketing budget, chances are, you’re cutting corners in other areas of growing your business, too
You’ve taken your prospect through the initial phase of your sales process, and it’s time to close the deal, submit the transaction, and make the actual sale. But your prospect isn’t calling on you anymore. At this point, you’ve given your presentation and they have enough information to make a decision, so clearly, the ball is in their court. You’ll wait for them to contact you.
Your business can become a PR sensation with Titanic-style marketing promotions.