Turn on the radio, and most likely, you’ll hear advertising by big corporate household names, unless you’re listening to the Experience Pros Radio Show on AM 560 KLZ. The Experience Pros Radio Show, hosted by the popular duo, Eric Reamer and Angel Tuccy, features positive business talk on the radio every single day. Along with their collection of guest hosts, the show is dedicated to providing inspiration along with useful business topics that range from increasing revenue, using social media, motivating your employees and improving customer service. Though they are making a name for themselves across the country, their intention is to make a name for their advertisers, most of which are small companies and first-time radio advertisers. Commercial advertising is big business, and usually, cost prohibitive for small companies. Small business is not only the backbone of America; small business is the driving force of the Experience Pros Radio Show.
Commercials Are A Full-Contact Sport
This Sunday, watching the television commercials will be just as much of a draw as the competitive football game taking place. As Angel Tuccy posted on her Facebook wall “Unless the Broncos are playing, the only reason to watch the Super Bowl is for the commercials.”
In general, commercials really do get a bad rap. With the innovation of hi-tech television recording devices, most people skip watching the commercials and use that window of opportunity to take a kitchen or bathroom break. Except for one unprecedented Sunday of the year when commercials become just as much a part of the main attraction as the featured sporting event. Big companies with big dollars pull out all the stops to grab the consumer’s attention. They’re clever. They’re funny. They make you laugh, but most importantly, they keep you glued to the television.
On any other day of the year, you tune out television and radio commercials. Especially on music stations where the radio is playing in the background, you’re barely paying attention at all. Except on talk radio. Talk radio offers advertisers a more engaged listener to the station or to the program hosts. Talk radio listeners tend to have the volume turned up for active listening. This is good news for advertisers because when the commercial starts, your audience is still engaged. Which usually equates to premium advertising rates that often exclude entrepreneurs, independently owned retailers, and micro-sized companies.
Yet, the Experience Pros Radio Show is home to almost 2-dozen small companies who band together to share the costs of airtime and have an actual presence on the radio. Rather than being fully supported by big corporate names, these are small, local independent companies who are known by their neighbors in their community.
Working Together, Doing Great Things
There are a couple of larger corporations helping spread the revolution of kindness on the airwaves; CAP Logistics and Boyer’s Coffee were familiar names prior to joining the show. CAP Logistics is a large-freight handling company, with a vision to make a global impact on the world. Using collaboration as the backbone of their partnership with the Experience Pros Radio Show, CAP Logistics hosts a daily 40-minute segment sharing stories of great people doing great things in their community. The radio program brings to life the stories that are shared in the magazine that CAP Logistics has founded; ICOSA Magazine. ICOSA Magazine is distributed all around the globe, yet the radio interviews are exclusive to the Experience Pros Radio Show.
Boyer’s Coffee, a Colorado Proud company, chose to partner with the Experience Pros Radio Show because of the opportunity to be creative with their marketing efforts. More than buying commercial spots, Boyer’s and Experience Pros are collaborating together to be more involved in the Colorado landscape. Though their partnership appears to be on the air, their biggest impact will be off-the-air and in the community.
Most of the advertisers on the Experience Pros Radio Show have less than 10 employees, but that’s not stopping the effort to turn them all into household names that you recognize and trust. If you’d like a bird’s eye view of the revolution, pay attention to the growth of these local companies: The Growth Curve Institute, RMK Cartridges, ALMC Mortgage, Avail Computer Services, C Squared Computer Consulting, Cybertary of Littleton, Frame de Art, Water 2 Wine Centennial, Dental Wellness at Dry Creek, Extreme Relationship Management, My Favorite Non Profit, Nylund’s Collision Center, Trinity Title, and the Colorado Association of Sales Helpers.
The Most Positive Business Talk Show
The Experience Pros Radio show started as a one-hour once a week Internet radio show in January 2009, hosted by Digital Buzz Radio. They moved the show to the KLZ airwaves in November 2009 with a 30-minute daily broadcast at 10:30 am. In January 2011, the show changed their time slot to 11:30am, with hopes that broadcasting before the Dave Ramsey Show, their audience would grow. Six weeks later, they partnered with Colorado National Guard, The Growth Curve Institute, and ICOSA Magazine in order to expand to a 2-hour daily time slot. Critics were concerned that Reamer and Tuccy wouldn’t be able to take the leap from 30 minutes a day to 10 hours per week, but anyone who listens regularly knows that this is what the duo was destined for. Dr. Ivan Misner, founder of BNI dubbed the show “The Most Positive Business Talk Show in America”.
The Experience Pros Radio Show broadcasts daily from the Crawford Broadcasting studio in Denver, CO, simulcasts on three more Crawford Broadcast stations: KJSL in St. Louis, MO, and WYDE and WXJC in Birmingham, AL. The show also airs on the Salem Communications network in Minneapolis/St. Paul on 1570 KYCR. The coverage for all six stations crosses into seventeen states with a reach of 17,000,000 people.
The Experience Pros Radio Show is the exclusive radio home to the Colorado National Guard, ICOSA Magazine and Fan-Braggin’ Fridays. Other unique and exclusive segments include “Life on the Bright Side” hosted by Dr. Camillo DiLizia, DMD, and every week, Michael Russo calls in from Australia to share “Business Tips from Down Under”. Every Monday, professionals learn how to handle business growth by listening to “Navigating the Growth Curve” with James Fischer. A favorite among listeners is “Non Profits Who Care”, hosted by Ralph Grills, owner of My Favorite Non Profit.
“Experience Pros has one of the most engaged and motivated listening audiences,” says Ely Delaney, owner of Your Marketing University.com, and a guest on the show from Arizona. Listeners such as Brooke Hengst of Your Castle Realty and Scott Peek from Lincoln Homes Shows both commented on the Experience Pros Facebook page that they have “rescheduled their daily schedule to include listening to the Experience Pros Radio Show.”
Since The Experience Pros Radio Show hit the airwaves in November 2009, Tuccy and Reamer have provided a marketing engine for their sponsors. Advertisers have more than just commercial spots; they put together monthly marketing campaigns that run simultaneously with the radio show. Each advertiser is promoted on the Extreme Customer Service Directory and collaborates to help each other grow. “Collaboration is the key behind every thing we do,” says Reamer, “At Experience Pros, we are starting a revolution by bringing business professionals together in an innovative way. The broadcasting microphone has turned out to be the best way for us to get the message out for local business. It’s a great partnership on collaboration.”
The Experience Pros Radio Show is creating a revolution in how people are treating people in business. The radio show focuses increasing business by improving your customer relationships. (http://www.ExperiencePros.com)
Check your local stations or the Tune-In App to listen to The Experience Pros Radio Show.